{"id":464,"date":"2022-03-26T21:38:05","date_gmt":"2022-03-26T21:38:05","guid":{"rendered":"https:\/\/golden2.wpenginepowered.com\/recruiting-for-retention-2\/"},"modified":"2025-08-19T13:20:21","modified_gmt":"2025-08-19T13:20:21","slug":"recruiting-for-retention-2","status":"publish","type":"post","link":"https:\/\/goldenvolunteer.com\/blog\/recruiting-for-retention-2\/","title":{"rendered":"Recruiting for Retention"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><i>Long-term relationships start at the beginning&#8230;.<\/i><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recruiting volunteers is really hard. So how do you do it while maximizing your retention rates? Well, let&#8217;s start at the beginning&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tried and True Volunteer Retention Strategies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The holy grail of volunteer management is 100% volunteer retention. While that&#8217;s not entirely realistic, there are some tried and true strategies are <a href=\"https:\/\/www.urban.org\/sites\/default\/files\/publication\/58001\/411005-Volunteer-Management-Practices-and-Retention-of-Volunteers.PDF\" rel=\"noopener\">statistically proven<\/a> to drive volunteer retention.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ensuring that volunteers are matched to programs that they&#8217;re interested in<\/li>\n\n\n\n<li>Strong training and orientation for new volunteers<\/li>\n\n\n\n<li><span style=\"background-color: transparent; font-size: 16px;\">Volunteer recognition programs<\/span><\/li>\n\n\n\n<li>Follow-ups and thank you\u2019s to volunteers<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">There are some additional indicators (like volunteers who are recruited by their friends), but these four listed above receive the most recognition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>But what if we were to go beyond those traditional strategies?<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Recruiting as a Retention Tool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here at Golden, we clearly seeing volunteer retention starting during the&nbsp;<em>recruitment<\/em> phase. This article is going to cover the best ways to use <em>volunteer recruitment<\/em> as your first, powerful tool for volunteer retention. We&#8217;re going to cover:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#Some_Volunteering_Data\" rel=\"noopener\">Some volunteering data<\/a><\/li>\n\n\n\n<li><a href=\"#Volunteer_Retention_Principles_Strategies\" rel=\"noopener\">Some guiding principles<\/a><\/li>\n\n\n\n<li><a href=\"#Volunteer_Retention_Principles_Strategies\" rel=\"noopener\">Some best practices<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Some Volunteering Data<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The following statistics were generated as part of our year-end review here at Golden working with our non-profit partners to analyze the activities of the past 2 years. In addition to interviewing some of our top performing organizers (based on recruitment rates, volunteer retention rates, and volunteer ratings), we\u2019ve combed through our data to come up with some trends and themes. The following stats may not apply to your organization! We\u2019re just highlighting the stats to be thought-provoking.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\"><strong>Stat 1: <i>Clear next steps = Signups<\/i><\/strong><\/span><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #fe5e16;\"><strong>7 of the 10 most popular Opportunities<\/strong><\/span>\u00a0created on Golden (<i>combination of conversion rate and fill <\/i>rate) had specific date\/times and locations (in-person or virtual).<\/li>\n\n\n\n<li><span style=\"color: #fe5e16;\"><strong>The other 3<\/strong><\/span> were self-guided virtual Opportunities that volunteers could complete from home.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #fe5e16;\"><i>Takeaway? <\/i>Volunteers like to be told what to do and when to do it.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\"><strong>Stat 2: <\/strong><strong><i>Interview Times = Signups<\/i><\/strong><\/span><figure><img decoding=\"async\" style=\"width: 251px; float: right; margin: 0px 56px 0px 27px;\" src=\"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/05\/Picture1-1.png\" alt=\"Picture1-1\" width=\"251\"><\/figure><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal;\">Opportunities asking for \u201capplications\u201d got nearly<\/span><strong><span style=\"color: #fe5e16;\">20 times more sign-ups<\/span> <\/strong><span style=\"font-weight: normal;\">when<\/span> <strong>they included proposed interview times.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #fe5e16;\"><strong>Takeaway? <\/strong>When a volunteer knows what the next step is, they\u2019re more likely to sign up and follow through.<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\"><strong>Stat 3: <\/strong><strong><i>Choices = Retention<\/i><\/strong><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal; color: #fe5e16;\">The Top 10 organizations on Golden by<\/span> <u><strong><i>retention rate<\/i><\/strong><\/u> (return volunteer %) all had either\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More than one type of activity for volunteers to perform (both short and long term), or&#8230;<\/li>\n\n\n\n<li>\u2026multiple times \/ dates that activities could be performed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #fe5e16;\"><strong><i>Takeaway? <\/i><\/strong>Volunteers love options; more options = more retention.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">Volunteer Retention Principles &amp; Strategies<\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Based on our experience working with and observing thousands of volunteer programs around the world, we we believe that&#8230;.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retention starts with <\/strong>the initial recruitment and sign-up process<\/li>\n\n\n\n<li><strong>Re-activating an existing volunteer <\/strong>is the <i>most valuable <\/i>form of recruitment<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal;\">These principles guide us to<\/span> recommend the following strategies:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Easy early.<\/li>\n\n\n\n<li>Clear expectations.<\/li>\n\n\n\n<li>Thank you\u2026and here\u2019s what\u2019s next!<\/li>\n\n\n\n<li>Sync the fundraising and volunteer teams.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u2b50\u2b50\u2b50Easy Early:<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #fe5e16;\">It <em>needs<\/em> to be EASY for a volunteer to <em>get started&#8230;<\/em><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Single, clear destination for sign-ups<\/strong>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: normal;\">Website, emails, social media all link to 1 \u201cVolunteer Now\u201d page<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: normal;\"><i>Sending hardcopy mail? <\/i>Try using a <\/span><a style=\"font-weight: normal;\" href=\"https:\/\/www.google.com\/search?q=qr+code+generator&amp;oq=qr+code+g&amp;aqs=chrome.0.0i433i457j0j69i57j0l2j69i60l3.2842j0j7&amp;sourceid=chrome&amp;ie=UTF-8\">QR code generator<\/a><span style=\"font-weight: normal;\"> to \u201clink\u201d your mailer to your website<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sign-up page lists all roles\/activities individually<\/strong>\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: normal;\">Volunteers self-selecting creates clear expectations and <u><i>saves you time!!<\/i><\/u><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #fe5e16;\">&#8230;and it needs to be EASY to get involved&nbsp;<em>again!<\/em><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201dVolunteer Now\u201d page <strong><span style=\"color: #fe5e16;\">features an Opportunity calendar<\/span><\/strong> to sign up for the next session or to\u2026<\/li>\n\n\n\n<li>Easily access other available roles \u2013 <strong><span style=\"color: #fe5e16;\">the Garage Sale approach!<\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal;\"><span style=\"font-weight: bold; color: #fe5e16;\"><i>Why does this matter?<\/i><\/span><i> <\/i>If it was hard for a volunteer to sign up the first time, they\u2019ll fear it will be hard next time.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u2b50\u2b50\u2b50<\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: normal;\">Clear Expectations:<\/span><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If a volunteer doesn\u2019t have the right expectations, there\u2019s a good chance that your recruiting efforts will be wasted.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #fe5e16;\">Volunteer Opportunity listings should have clear descriptions of:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The role (or job) <\/strong>that you expect them to fill (the more specific the better)<\/li>\n\n\n\n<li><strong>The expected commitment <\/strong>(time, duration, etc.)<\/li>\n\n\n\n<li><strong>Immediate next steps <\/strong>\n<ul class=\"wp-block-list\">\n<li><strong><i>For applications,<\/i><\/strong><span style=\"font-weight: normal;\"> identifying next-steps before activation can increase follow-through<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color: #fe5e16;\"><i>Pro-tip: add a photo! <\/i><\/span>Pictures (even silly selfies) help volunteers create a vision for what to expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u2b50\u2b50\u2b50Thank you&#8230;and here&#8217;s what next!<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"text-decoration: line-through;\">You should always write a nice &#8220;Thank You&#8221; email.<\/span>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Try writing a nice &#8220;Thank You&#8221; email with&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: #fe5e16;\"><strong>Links to other Opportunities <\/strong><\/span>that the volunteer is eligible for<\/li>\n\n\n\n<li><span style=\"color: #fe5e16;\"><strong>Asks for a donation: <\/strong><\/span>volunteers are most <strong>emotionally connected in the 72 hours after<\/strong> they\u2019ve last volunteered.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: normal;\"><span style=\"font-weight: bold; color: #fe5e16;\"><i>Why does this matter? <\/i><\/span><i><\/i><\/span>Retention is the start of a new recruitment\u2013 strike while the iron is hot!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sending \u201cThank You\u201d emails is a very common and <i>very effective <\/i>practice&#8230;when done right. <strong>The biggest mistake made<\/strong> in \u201cThank You\u201d emails <strong>is when the \u201cthank you\u201d is not accompanied by an \u201cask.\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"text-decoration: underline;\">\u2b50\u2b50\u2b50<strong>Sync the fundraising and volunteer teams<\/strong><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A subtle but consistent theme in our non-profit interviews was that fundraising teams <i>rarely<\/i> ask donors to volunteer. In many cases (fewer but still a lot), donors and volunteers were considered two separate groups.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volunteer managers can compare volunteer lists to donor lists and <strong style=\"background-color: transparent;\"><span style=\"color: #fe5e16;\">make sure that they\u2019re <\/span><\/strong><span style=\"color: #fe5e16;\"><strong style=\"background-color: transparent;\">asking donors to volunteer too.<\/strong><\/span><\/li>\n\n\n\n<li><span style=\"color: #fe5e16;\"><strong><strong>Fundraising appeals can link to Volunteer Opportunities<\/strong><\/strong><\/span>\n<ul class=\"wp-block-list\">\n<li>Hey Fundraising Teams: don&#8217;t worry! Links to Volunteer Opportunities can go at the bottom of your emails so that they don\u2019t distract from the main message (donations!)<br><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold; color: #fe5e16;\"><i>Why does this matter? <\/i><\/span><span style=\"font-size: 1rem; background-color: transparent;\">When all of your communications have clear, consistent <em>calls to action<\/em> you&#8217;ll get more follow-through. Donors often don\u2019t get asked to volunteer &#8211; but they\u2019ve already proved that they care!!!<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: bold;\">This is a great example of why it is important to<\/span><a href=\"\/why-golden-makes-your-salesforce-better\" rel=\"noopener\"><span style=\"font-weight: bold;\"> have a Volunteer Management system that integrates with your fundraising CRM. <\/span><\/a><span style=\"font-weight: normal;\">This ensures that you get a full view of the volunteer\/donor and can <\/span>make a more informed ask &#8211; whether that\u2019s financial or volunteering.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Takeaways for You<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Looking to learn more about how Golden can help you recruit and retain more volunteers. <a href=\"http:\/\/goldenvolunteer-1.hubspotpagebuilder.com\/the-gateway-to-golden\" rel=\"noopener\">Drop us a line here!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Volunteer retention starts with\u00a0recruitment. Recruiting volunteers is really hard. So how do you do it while maximizing your retention rates?<\/p>\n","protected":false},"author":2,"featured_media":578,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_custom_author":"762","footnotes":""},"categories":[30],"tags":[],"class_list":["post-464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-volunteer-recruitment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recruiting for Retention<\/title>\n<meta name=\"description\" content=\"Volunteer retention starts with\u00a0recruitment. Recruiting volunteers is really hard. 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