{"id":1176,"date":"2025-05-01T14:40:00","date_gmt":"2025-05-01T14:40:00","guid":{"rendered":"https:\/\/golden2.wpenginepowered.com\/?post_type=press&p=1176"},"modified":"2026-01-14T22:57:01","modified_gmt":"2026-01-14T22:57:01","slug":"forbes-highlights-goldens-role-in-evolving-corporate-activism","status":"publish","type":"press","link":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/","title":{"rendered":"Forbes Highlights Golden’s Role in Evolving Corporate Activism"},"content":{"rendered":"\n

In a May 1, 2025, Forbes article titled “How Corporate Activism Has Changed During Trump\u2019s Second Term,”<\/a> senior contributor Edward Segal examines the significant shift in corporate activism since President Donald Trump’s return to office. The piece notes that many companies are retreating from public commitments to diversity, equity, inclusion (DEI), and environmental sustainability, influenced by political pressures, executive orders, and shareholder concern.<\/p>\n\n\n\n

Amid this changing landscape, Golden’s CEO and founder, Sam Fankuchen, is featured for highlighting a new approach to corporate activism. Fankuchen points to lululemon’s response during the California wildfires as an example of meaningful, community-focused engagement. The company opened its stores to displaced individuals and donated clothing, later emphasizing its ongoing support for local recovery efforts. This approach reflects a broader trend where companies prioritize tangible actions over public statements, integrating activism into core business practices.<\/p>\n\n\n\n

You can read the full article here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Forbes features Golden on how corporate activism is shifting to action over statements during Trump\u2019s second term.<\/p>\n","protected":false},"featured_media":1177,"template":"","meta":{"_custom_author":""},"press_category":[],"press_tag":[],"class_list":["post-1176","press","type-press","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nForbes Highlights Golden's for Evolving Corporate Activism<\/title>\n<meta name=\"description\" content=\"Forbes features Golden on how corporate activism is shifting to action over statements during Trump\u2019s second term.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forbes Highlights Golden's Role in Evolving Corporate Activism\" \/>\n<meta property=\"og:description\" content=\"Forbes features Golden on how corporate activism is shifting to action over statements during Trump\u2019s second term.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/\" \/>\n<meta property=\"og:site_name\" content=\"Golden\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/goldenvolunteerapp\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T22:57:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/06\/AmeriCorps-Press-Release-Graphic-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/\",\"url\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/\",\"name\":\"Forbes Highlights Golden's for Evolving Corporate Activism\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/goldenvolunteer.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AmeriCorps-Press-Release-Graphic-3.webp\",\"datePublished\":\"2025-05-01T14:40:00+00:00\",\"dateModified\":\"2026-01-14T22:57:01+00:00\",\"description\":\"Forbes features Golden on how corporate activism is shifting to action over statements during Trump\u2019s second term.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/#primaryimage\",\"url\":\"https:\\\/\\\/goldenvolunteer.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AmeriCorps-Press-Release-Graphic-3.webp\",\"contentUrl\":\"https:\\\/\\\/goldenvolunteer.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/AmeriCorps-Press-Release-Graphic-3.webp\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/forbes-highlights-goldens-role-in-evolving-corporate-activism\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/goldenvolunteer.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Press\",\"item\":\"https:\\\/\\\/goldenvolunteer.com\\\/press\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Forbes Highlights Golden’s Role in Evolving Corporate Activism\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/#website\",\"url\":\"https:\\\/\\\/goldenvolunteer.com\\\/\",\"name\":\"Golden\",\"description\":\"Golden | Volunteer Management Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/#organization\"},\"alternateName\":\"Golden\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/goldenvolunteer.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/#organization\",\"name\":\"Golden\",\"url\":\"https:\\\/\\\/goldenvolunteer.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/goldenvolunteer.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/unnamed-1.webp\",\"contentUrl\":\"https:\\\/\\\/goldenvolunteer.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/unnamed-1.webp\",\"width\":512,\"height\":512,\"caption\":\"Golden\"},\"image\":{\"@id\":\"https:\\\/\\\/goldenvolunteer.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/goldenvolunteerapp\",\"https:\\\/\\\/www.instagram.com\\\/goldenapp\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/golden\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Forbes Highlights Golden's for Evolving Corporate Activism","description":"Forbes features Golden on how corporate activism is shifting to action over statements during Trump\u2019s second term.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/","og_locale":"en_US","og_type":"article","og_title":"Forbes Highlights Golden's Role in Evolving Corporate Activism","og_description":"Forbes features Golden on how corporate activism is shifting to action over statements during Trump\u2019s second term.","og_url":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/","og_site_name":"Golden","article_publisher":"https:\/\/www.facebook.com\/goldenvolunteerapp","article_modified_time":"2026-01-14T22:57:01+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/06\/AmeriCorps-Press-Release-Graphic-3.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/","url":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/","name":"Forbes Highlights Golden's for Evolving Corporate Activism","isPartOf":{"@id":"https:\/\/goldenvolunteer.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/#primaryimage"},"image":{"@id":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/#primaryimage"},"thumbnailUrl":"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/06\/AmeriCorps-Press-Release-Graphic-3.webp","datePublished":"2025-05-01T14:40:00+00:00","dateModified":"2026-01-14T22:57:01+00:00","description":"Forbes features Golden on how corporate activism is shifting to action over statements during Trump\u2019s second term.","breadcrumb":{"@id":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/#primaryimage","url":"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/06\/AmeriCorps-Press-Release-Graphic-3.webp","contentUrl":"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/06\/AmeriCorps-Press-Release-Graphic-3.webp","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/goldenvolunteer.com\/press\/forbes-highlights-goldens-role-in-evolving-corporate-activism\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldenvolunteer.com\/"},{"@type":"ListItem","position":2,"name":"Press","item":"https:\/\/goldenvolunteer.com\/press\/"},{"@type":"ListItem","position":3,"name":"Forbes Highlights Golden’s Role in Evolving Corporate Activism"}]},{"@type":"WebSite","@id":"https:\/\/goldenvolunteer.com\/#website","url":"https:\/\/goldenvolunteer.com\/","name":"Golden","description":"Golden | Volunteer Management Software","publisher":{"@id":"https:\/\/goldenvolunteer.com\/#organization"},"alternateName":"Golden","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldenvolunteer.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/goldenvolunteer.com\/#organization","name":"Golden","url":"https:\/\/goldenvolunteer.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldenvolunteer.com\/#\/schema\/logo\/image\/","url":"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/05\/unnamed-1.webp","contentUrl":"https:\/\/goldenvolunteer.com\/wp-content\/uploads\/2025\/05\/unnamed-1.webp","width":512,"height":512,"caption":"Golden"},"image":{"@id":"https:\/\/goldenvolunteer.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/goldenvolunteerapp","https:\/\/www.instagram.com\/goldenapp\/","https:\/\/www.linkedin.com\/company\/golden\/"]}]}},"_links":{"self":[{"href":"https:\/\/goldenvolunteer.com\/wp-json\/wp\/v2\/press\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenvolunteer.com\/wp-json\/wp\/v2\/press"}],"about":[{"href":"https:\/\/goldenvolunteer.com\/wp-json\/wp\/v2\/types\/press"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldenvolunteer.com\/wp-json\/wp\/v2\/media\/1177"}],"wp:attachment":[{"href":"https:\/\/goldenvolunteer.com\/wp-json\/wp\/v2\/media?parent=1176"}],"wp:term":[{"taxonomy":"press_category","embeddable":true,"href":"https:\/\/goldenvolunteer.com\/wp-json\/wp\/v2\/press_category?post=1176"},{"taxonomy":"press_tag","embeddable":true,"href":"https:\/\/goldenvolunteer.com\/wp-json\/wp\/v2\/press_tag?post=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}