iMission was founded in 2012 with a mission to advance digital technology among nonprofit organizations, holistically and effectively, so that the people they help are better served, the causes they address are advanced, and the team members they employ are empowered.

We are unique in our scope and ability to blend and integrate digital marketing, web development, platforms, and applications to deliver robust solutions. We are intent on addressing immediate challenges and opportunities while we build a flexible foundation needed to keep pace with the evolution of technology.

Features

• People-centered donor development and fundraising for the digital age.
• Strategic technology planning and implementation, Salesforce partner of 10+ years.
• Integrated marketing to help nonprofits align development, communication, and advocacy.
• Website development and creation on the WordPress platform.

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Dataro uses machine learning (AI) to identify the most ready-to-give donors in your database, so you can build better donor relationships and raise more for your cause.

Dataro’s AI models analyze all of the donor interactions recorded in your CRM and other integrated platforms to identify giving patterns, engagement trends, preferred communication channels, and more, and translates these signals into AI-powered recommendations that let you know the best way to engage each donor.

AI Data Models

Decode donor signals to predict preferences & next best actions.

Dataro’s AI models rank and score each donor on a multitude of factors, including likelihood of: responding to a direct mail appeal, responding to a telemarketing appeal, converting to recurring giving, upgrading a recurring gift, lapsing a recurring gift, making a midlevel gift, making a major gift, leaving a gift-in-will, and much more. These ranks and scores are published directly on donor records in your CRM, so that you can easily segment targeted lists for every appeal and campaign.

Dataro’s actionable AI insights help you prioritize and personalize your donor outreach in order to:

• Increase direct mail appeal giving
• Improve donor retention & reduce churn
• Reactivate more donors
• Increase gift size
• Convert single gift donors to recurring donors
• Find mid and major donors hidden in your database
• Identify legacy prospects
• And much more!

Content Generation and Personalization

Write effective fundraising outreach 10x faster. Instantly generate fundraising copy tailored directly to your audience. ChatGPT doesn’t know your donors, but Dataro does.

With Dataro’s AI Assist you can:

• Cure writers block
• Get first draft fundraising content done 10x faster
• Get useful suggestions to enhance your fundraising copy
• Tailor content across channels and donor segments with a click
• Generate awesome email subject lines that get your emails read
• Create entire donor journeys in seconds

Live Fundraising Benchmarks and Analytics

Understand your data and make smart decisions. Fundraising Intelligence is a fundraising-specific BI tool that gives your team the data and analytics they need to improve fundraising performance and raise more:

• Report on your fundraising activities in real-time
• Measure key fundraising metrics with ease
• Easily compare your performance against peer organizations

Make better decisions with Fundraising Intelligence’s BI dashboards, live benchmark data and downloadable reports.

Resources

Video: Bat Conservation International Shares Their Results

PDF: About Dataro

PDF: Child Cancer Foundation Case Study

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The future of fundraising is responsive. Giving to a cause is deeply personal, and your fundraising should be too. Virtuous is more than just a CRM — it’s the first responsive fundraising platform.

Virtuous unifies your fundraising, marketing and development activities – ridding teams of redundant tasks and surfacing insights and signals needed to deliver dynamic donor experiences — all in one place.

We’re dedicated to helping nonprofit teams create a responsive and personalized donor experience that improves retention and increases impact at scale.

Features

• Virtuous CRM + is a flexible, user-friendly CRM for engaging donors
• Marketing and Email – Unify email, SMS, mail and campaigns seamlessly
• Fundraising Automation – Save time with automated outreach
• Donor Signals – Understand donors with 360-degree data insights

Resources

eBook: Responsive Fundraising Playbook

PDF: About Virtuous Overview

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